Why have jeans always had that little pocket ???

Most jeans have it – but who ever uses it? 

We’re talking about the teensy-tiny fifth pocket above a normal-sized pocket on the front of your jeans. 

Editors at the Yahoo Canada office have used it for everything from lipstick to subway tokens to “tiny snacks,” but we’ve often wondered what it’s really for. 

Wonder no more! It’s a watch pocket.

According to Perth Now, the always-pressing question was revisited in a Quora thread, where people have been discussing the mystical fifth pocket for years. 

“The first blue jeans had four pockets—only one in back and, in the front, two plus the small watch pocket,” explains a Levi’s blog post. Originally included as protection for pocket watches, hence the name, this extra pouch has served many functions, evident in its many titles: frontier pocket, condom pocket, coin pocket, match pocket and ticket pocket, to name a few.”

The pocket dates back to the oldest pair of jeans in the Levi’s archive, Levi’s historian Tracey Panek, explains. And those jeans are from 1879! Every pair of genuine Levi Jeans has sported the watch pocket ever since. And the basic design of Levis has never changed. Why change something that works so perfectly.

What do you put in your watch pocket ? Hmm?
Thanx Yahoo

The world's oldest surviving pair of jeans dates from 1879

 Levi Strauss & Co. was founded inSan Francisco by Bavarian born tailor Levi Strauss in 1853

Blue jeans were created as durable, inexpensive workwear. When they did start to be worn as casual wear, it was a startling symbol of rebellion - the spirit captured by Marlon Brando in his 1953 film The Wild One and by James Dean two years later in Rebel Without a Cause.

If you were a 15-year-old boy in 1953 you wanted to be Marlon Brando. Hollywood costume designers put all the bad boys in denim.              
Dean and Brando wore denim off-screen too. Both represented a subversive counter-culture - a group of young GIs just returned from war, who rode around the US on motorcycles instead of moving to the suburbs and having children. They freaked out the establishment in the United States because they were not conforming and they were wearing those common, low-life blue jeans worn only by renegades and the great unwashed.
They were soon banned in schools from coast to coast which only added to the fervor with which teenagers embraced them. The hippie sub-culture of the sixties and seventies made them the required uniform of that era. Now the world and all generations embrace them. About ninety percent of the population of North America and the United Kingdom live in jeans and the rest of the world is catching up.
Although, right now, I have to admit that yoga pants are giving them a run for their money.