Apparently, the fruit's husks can be recycled into activated carbon, that is then incorporated into fibers and fabrics. The result is a garment that wicks better, dries faster and stays cooler -- by 30 to 50%, according to industry tests. The active fibers also help absorb odor and release them in the wash, so the clothes don't hold on to stink the way some synthetics can. And they're naturally UV-protective, as well -- crazy, right?
Cocona's been around since the 2000s, but it's likely that you've never heard of them before. That's because the company doesn't make its own label; rather, it licenses its technology to all kinds of big fitness brands, including Adidas, Asics, Eddie Bauer and The North Face, to name a few.
Independent testing proved it's seriously some of the lightest, most effective moisture-wicking material ever sold. Plus, it doesn't smell of body odor when you take it off. The shirt is still technically 100% polyester, "with Cocona natural technology" -- so I was a little disappointed to learn that this isn't as eco-friendly a product as the name may suggest. But as far as synthetics go (ones developed in North America), Cocona is the best in quite a while.
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