“Lotions and potions” used to refer to rich night creams and luxurious hair oils. Eventually, it included $10 green juice. Now, there’s a slew of concoctions promising to make your skin glow and hair shine with a single shot—tossed back like your favorite tequila. And we’re not talking garden-variety edibles. The latest brews are, well, unusual.
Clay: Touted by celebrities like Shailene Woodley and Zoe Kravitz, you may have heard the hoopla over drinkable clay. The muddy stuff is supposed to be good for detox and weight loss, and now finding an accessible source isn’t only for the starry few. New York-based juicing company Juice Generation (Salma Hayek is a partner) is launching a one-ounce clay shot this fall. (Drinker beware: clay can be contaminated with bacteria, viruses, lead and arsenic, just to name a few of the risks. Talk to your doctor.)
Charcoal: If you thought pitch black was only for smoky eyes, think again. Charcoal is coming out of ER coffers (it’s often used as a first step in overdose cases) and into juice bars. Juice Generation founder Eric Helms is using charcoal in three mixed juices (a lemonade, greens drink, and protein formula) this fall. “We saw charcoal as a huge beauty trend last year—masks, facial cleansers and that kind of thing—and we started thinking about ingestible charcoal,” he says. “It’s for detox purposes, and though we’re not presenting it that way, it has a lot of properties for people with hangovers.”
Collagen: A beauty trend out of Asia, drinkable collagen claims to plump up skin by promoting your own collagen production. Though that’s unlikely, collagen drink mixes have gained in popularity nationally in the last year, and are now easily found online at mega e-tailers like Swanson Health Products.
Sea Buckthorn: Sea buckthorn may sound oceanic in name, but the little orange berries are actually sourced from mountainous Himalayas. The fruit is bitter and pulpy, but according to SeabuckWonders, an ingestible line sold at Whole Foods and other health food retailers, it’s quite the beauty cure-all. Says James Liu, the company’s general manager: The berry’s oil contains Omega 7, vitamins A and E, and “promotes cellular moisture and structural health of the skin internally.”
So off you go, to eat some mud and coal and bitter berries. You go first and if it works for you, maybe we will try it.....not.
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